Where are you
Where are you on the email marketing spectrum?
I have found that either side of the email marketing spectrum is afraid to be like the other.
Email Content Pushers are afraid of turning off their subscribers by asking them for the sale.
They both end up chasing more. More leads. More wasted effort.
Offer pushers end up churning through their email list. They're left scrambling to replace the subscribers who opted out, because all they do is ask for the sale. They don't nurture the relationship.
Content pushers end up chasing new subscribers as well because they think email conversions will magically increase if they have more subscribers.
There is a middle ground.
It's the aligned email newsletter. Email campaigns that nurture people and profits.
Aligned newsletters are able to offer engaging content while guiding subscribers to convert.
They treat subscribers like humans who require reciprocal relationships to bond with brands.
As digital marketers, we get entrenched in our work. Focusing on the goals laid out before us without a clear roadmap of getting there.
Soon enough, we forget that we are talking to actual humans in our campaigns.
With email, it's easy. We plan, build, and send to a world of crickets with only a few metrics to give us feedback.
So we rely on what's worked for us in the past instead of rethinking our approach.
There's more to the world of email marketing than churning out blasé email campaigns.
It lies in the middle of offer and content pushing and shoving.
To find the way forward, you need to know how you email.
Find out in this quiz.
HARNESS LESSONS LEARNED
email campaigns launched
million $$ in campaign revenue
email automation workflows built
times I've read the Harry Potter series
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SPAM FOLDER RESCUE
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FIRST TWO MODULES FREE
spam folder rescue
Get your emails out of SPAM and into your subscribers' inboxes.
You don't send out email campaigns or newsletters regularly just for the heck of it.
You do it because, ultimately, you're running or supporting a business. The success of which directly ties to your livelihood.
That's why it's SUPER FRUSTRATING to hear:
❝What email? I didn't get an email.
❝ I used to get your emails and LOVED them but noticed I hadn't gotten any in a while…
❝ I checked my SPAM folder and THERE WERE YOUR EMAILS.
You're not creating and sending email campaigns or newsletters so they go to SPAM.
You're trying to get your message in front of every subscriber possible to keep bringing in the money.
I've been in your shoes.
I scratched my head for too long trying to figure out why emails were ending up in the SPAM folder.
But after sending THOUSANDS of emails and earning my clients millions in email campaign revenue, I finally figured it out.
I distilled it all down to a new Quick Course: SPAM Folder Rescue.
SPAM FOLDER RESCUE INCLUDES:
LEARN THE ROPES
You'll learn WHY your emails could be ending up in the SPAM folder.
Discover the top strategies that will get your emails delivered to the inbox.
ACTION STEPS AND TOOLS
Get clear action steps to guide you through getting your emails delivered to the inbox.
SPAM FOLDER RESCUE
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Email Open Rates
Take your open rates from ho-hum to eye-popping.
“Write a better subject line!”
“Get more people on the list!”
“Sprinkle a few emojis in there!”
You've heard it and thought it. The elusive search to increase your open rates.
New tactics over and over trying to get more people to open.
Re-inventing the wheel every single time you put together an email.
I've been there done that while working with businesses from every possible industry (e-commerce, tech, solopreneurs, you name it).
With the tactics and strategies I've tested and implemented, I've been able to increase open rates for my clients over 20%.
ACTION GUIDE INCLUDES:
OPEN RATE STRATEGY
A strategy that most people never consider (because it's a little scary but immediately effective).
SUBJECT LINE FORMULA
A Subject Line formula that will help you whip out high opening subject lines in minutes.
USE EMOJIS EFFECTIVELY
How to use emojis to get better response rates.