Quiz: Where are you on the email marketing spectrum?

QUIZ

Where are you

on the

Email Marketing

Spectrum

Where are you on the email marketing spectrum?

I have found that either side of the email marketing spectrum is afraid to be like the other.

Email Offer Pushers have come to rely on the revenue their emails are bringing in. They're afraid to invest in more content because they think their revenue will drop.

Email Content Pushers are afraid of turning off their subscribers by asking them for the sale.

They both end up chasing more. More leads. More wasted effort.

Offer pushers end up churning through their email list. They're left scrambling to replace the subscribers who opted out, because all they do is ask for the sale. They don't nurture the relationship.

Content pushers end up chasing new subscribers as well because they think email conversions will magically increase if they have more subscribers.

There is a middle ground.

It's the aligned email newsletter. Email campaigns that nurture people and profits.

Aligned newsletters are able to offer engaging content while guiding subscribers to convert.

They treat subscribers like humans who require reciprocal relationships to bond with brands.

As digital marketers, we get entrenched in our work. Focusing on the goals laid out before us without a clear roadmap of getting there.

Soon enough, we forget that we are talking to actual humans in our campaigns.

With email, it's easy. We plan, build, and send to a world of crickets with only a few metrics to give us feedback.

So we rely on what's worked for us in the past instead of rethinking our approach.

There's more to the world of email marketing than churning out blasé email campaigns.

It lies in the middle of offer and content pushing and shoving.

To find the way forward, you need to know how you email.

Find out in this quiz.

HARNESS LESSONS LEARNED

email campaigns launched

million $$ in campaign revenue

email automation workflows built

times I've read the Harry Potter series

I'm Emily McGuire

I'm the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and CRM Consulting practice.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my kid, reading a book, or binging trashy TV.

Where are you on the email marketing spectrum?
Are you overwhelming your subscribers with too much content or offers? Find out.
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10%
1/10
Almost there!
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Your primary call-to-action is to read, learn, or watch your content. If you are monetizing your content, GREAT! If you're hoping that your subscribers will do something OTHER than consume your content, then you need to start looking at nurturing your subscribers to convert.
Result: Content Pusher
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
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You're leaning on content to drive sales. Great! But what happens when you start putting your offers front and center of your emails? Yes, it's possible to deliver value AND nurture sales. It's time to start thinking about conversion optimizing your emails.
Result: Content Hustler
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
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A marketer after my own heart. Your emails are aligned with your business goals & customer goals. When you have that down, you're ready to start looking at customer journey with your email program.
Result: Aligned Email Marketer
Get the FREE Guide to Customer Journey and Email Marketing.
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
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You're putting your offers front and center on your emails. Great! But what happens when you start thinking about list retention and conversion? Yes, it's possible to deliver engaging content AND nurture sales. It's time to start thinking about retaining subscribers and conversion optimizing your emails.
Result: Offer Hustler
Get the FREE Guide to Customer Journey and Email Marketing.
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
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Your primary call-to-action is to buy, buy, buy. I'm sure it's driving massive sales for you. (Yay money!) But what also happens is list churn. People need more engagement to stay on your list. It's time to start looking at list retention strategies.
Result: Offer Pusher
Get the FREE Guide to Customer Journey and Email Marketing.
Need some quick feedback on your campaigns? Check out a bite-sized email audit.
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FREE Preview: SPAM Folder Rescue

FIRST TWO MODULES FREE

QUICK COURSE
spam folder rescue

Get your emails out of SPAM and into your subscribers' inboxes.

You don't send out email campaigns or newsletters regularly just for the heck of it.

You do it because, ultimately, you're running or supporting a business. The success of which directly ties to your livelihood.

That's why it's SUPER FRUSTRATING to hear:

❝What email? I didn't get an email.
❝ I used to get your emails and LOVED them but noticed I hadn't gotten any in a while…
❝ I checked my SPAM folder and THERE WERE YOUR EMAILS.

You're not creating and sending email campaigns or newsletters so they go to SPAM.

You're trying to get your message in front of every subscriber possible to keep bringing in the money.

I've been in your shoes.

I scratched my head for too long trying to figure out why emails were ending up in the SPAM folder.

But after sending THOUSANDS of emails and earning my clients millions in email campaign revenue, I finally figured it out.

I distilled it all down to a new Quick Course: SPAM Folder Rescue.

 

SPAM FOLDER RESCUE INCLUDES:

LEARN THE ROPES

You'll learn WHY your emails could be ending up in the SPAM folder.

Proactive Strategy

Discover the top strategies that will get your emails delivered to the inbox.

ACTION STEPS AND TOOLS

Get clear action steps to guide you through getting your emails delivered to the inbox.

free preview

SPAM FOLDER RESCUE

Free Action Guide: Revolutionize Your Email Open Rates

YOU CLICKED THE LINK! (YAY!)

FREE GUIDE

Revolutionize Your

Email Open Rates

Take your open rates from ho-hum to eye-popping.

Revolutionize Your Email Open Rates Action Guide Book Cover

“Write a better subject line!⁠”⁠ ⁠
“Get more people on the list!⁠”⁠ ⁠
“Sprinkle a few emojis in there!⁠”⁠ ⁠

You've heard it and thought it. The elusive search to increase your open rates.

New tactics over and over trying to get more people to open.

Re-inventing the wheel every single time you put together an email.

I've been there done that while working with businesses from every possible industry (e-commerce, tech, solopreneurs, you name it).

With the tactics and strategies I've tested and implemented, I've been able to increase open rates for my clients over 20%.

ACTION GUIDE INCLUDES:

OPEN RATE STRATEGY

A strategy that most people never consider (because it's a little scary but immediately effective).

SUBJECT LINE FORMULA

A Subject Line formula that will help you whip out high opening subject lines in minutes.

USE EMOJIS EFFECTIVELY

How to use emojis to get better response rates.

HARNESS LESSONS LEARNED

email campaigns launched

million $$ in campaign revenue

email automation workflows built

times I've read the Harry Potter series

I'm Emily McGuire

I'm the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and CRM Consulting practice.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my kid, reading a book, or binging trashy TV.

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FREE GUIDE
Revolutionize Your
Email Open Rates