Best Alternatives to Mailchimp

It’s not secret that I dislike Mailchimp. Talk to me for 5 minutes and I’ll tell you why.

We don’t have five minutes, so I’ll go ahead and jump right in.

1. The templates ARE NOT flexible.
You are at the mercy of their templates every time you design an email.

Want to have a row of 3 images instead of 2? Oh, no big deal, then you’re gonna need to redesign that email in a totally different template.

Yes, seriously.

I have been here and HATED it.

 

2. The automations aren’t super great either.
Want an email automation that actually DOES what you want it to? Prepare yourself for hours of hacking your way through alternative routes to get it done.

(and don’t get me started on their segments)

 

3. Only ONE form per list.
If you have multiple forms that you want to custom tag your audience so that they all go on the same list, forget about it. You only get one FORM.

Many other email service providers provide you with limitless forms that all can go to one list.

BEST ALTERNATIVES TO MAILCHIMP:

TOP RECOMMENDATION:
Plain and simple, ActiveCampaign will get you the biggest bang for your buck.

You can segment your audience very easily.
The automations are in an actual visual map instead of a confusing list (*cough* Mailchimp *cough*).

Their email template builder is SUPER flexible.

AND you can track website behavior of your contacts to see what they’re browsing before they buy.

They do not have a free version, but if you’re serious about email marketing for your business, I HIGHLY recommend investing in a tool like ActiveCampaign.

BONUS: They have a tiered package that offers a CRM (Customer Relationship Manager) that can help you keep track of your sales pipeline if you’re a service-based business.

BEST FREE VERSION:

Mailerlite

Mailerlite offers visual automation flows and beatuiful, flexible templates.

Their segmentation is robust enough to create personalized experiences for your email subscribers.

AND their automation is a beautiful visual flow that is incredibly user friendly and gives you options for creating truly optimized automation strategies.

BEST FOR ECOMMERCE:

Klaviyo

If you’re selling products online, Klaviyo is incredible!

I’ve worked in top dollar Email Service Providers that can’t do what Klaviyo does.

It harvests your customers’ purchasing data and can predict when they will order next. It’s so cool!

It integrates with most retail and e-commerce platforms.

For real, if you’re planning to sell products online (or at a brick-and-mortar store) check it out.

Something is better than nothing

Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week’s lesson on planning content.

As we were chatting about a very common and natural fear of putting content and creative work out into the digital world, I remembered the advice I give everyone when they go through a workshop with me.

Something is better than nothing.

Let me say that again.

Something is better than nothing.

For all of my perfectionist friends, this might resonate with you more than anything.

When you’re paralyzed with sheer overwhelm of all of the possibilities of offers and programs and content you’re putting out there.

When you’re trying to find the exact right word for the feeling you want to convey or the pain point your customer is experience.

When you’re making yet another tweak to that design or photo filter.

When you’re about to hit the send button on that email but your finger pauses over your mouse or just above your smartphone screen.

It’s doubt creeping in.

Fear that no one will respond to your offer or content.

Fear that someone will catch you playing the expert.

Fear that someone will read your words and wonder how you’ve managed to get this far in the world.

Fear that someone will see your design and wrinkle their nose at the imperfect alignment of your fonts.

I hear you.

I see you.

I am you.

That’s why I repeat it over and over again.

Something is better than nothing.

When you get trapped into that perfectionist loop, you get paralyzed.

And what inevitably happens? You close your eyes and click send (and the world doesn’t crumble) OR you frantically hit the backspace key to delete every word you just poured over.

When you give in to that fear. You don’t even try.

You don’t even try to fail.

And the failure is the good stuff. Those are the tough lessons that teach us what to try next or what to tweak.

And with everything you send or schedule, you get a little bit more confident. You get a little bit more sure of what you’re doing. You find one more thing to improve on the next time.

Your first try is not going to be as pretty as you’d like it to be.

You gotta let that go.

Just do something. Anything. Let yourself fail and try again.

That’s how you put creative work (like emails) out into the world and connect and get better.

If you need someone to cheer you on, I’m here.

Emily

How to get your emails out of the SPAM folder

This is the question I get most often. How do you make sure your emails don’t end up in the SPAM folder?
I answer it often enough that I made a video for you!
Check it out. It’s only 4 minutes long with this mug talkin all of the good info at you.