Lesson 2: Avoid Getting Marked as SPAM
1. Sender Email Address
I see a lot of startups and solorpreneuers using gmail email addresses. I know budgets can be tight but sending your emails from an email address with your domain makes you look like a safe sender.
Move your email communications on to your domain. It helps with authority building and makes your emails look a little safer.
Plus, you have more control over your domain.
2. Sender Name
I can't stress this enough. Look at your emails how they appear in the inbox. The FIRST thing people look at is who the email is from.
If you are using First Name Last Name of your Marketing Director, do you really think your subscribers know who that is?
They may have signed up for your emails months ago and can't remember why they did. Suddenly they're getting an email from Billeremy Smithwisen.
Who is Billeremy?????
I open the email, see that it is some random brand I completely forgot about and if I can find the Unsubscribe link, I'll click it. If not, I'll hit SPAM.
Instead of being vague, keep it short and direct. You don't have a lot of real estate for a sender name in the inbox. Use first name & company name OR just your brand name.
Try this instead:
Billeremy | Company Name