and build, retain, and sustain powerful customer relationships

Fill out the formand we'll be in touch ASAP.

who you are

You're running a lean business and/or marketing team that is ready to scale, and you're probably struggling with…



You know you could be doing more with your email list, you just don't know what.


You're driving traffic to your site, app, or offerings but not getting people to stick around.


All of the advice about email marketing out there is overwhelming. You need a plan to move forward.

build powerful customer relationships with thecatch & convert system

1. Map

Map out your customers' journey with your brand from website to inbox and back again.

2. Catch

Identify key touchpoints and strategies that are critical for nurturing more sales.

3. Convert

Write and send powerful emails that guide your customers to convert over and over again.


million $$ earned email campaign revenue

email campaigns sent

email automations built

times I've read the Harry Potter series

success stories

From head-scratching to send button itching.

Success Stories


Plain and simple, we help you create, retain, and sustain powerful customer relationships with the following services

Catch & Convert Copywriting

Catch and convert your subscribers over and over again with email strategy and conversion-optimized copywriting

Email Marketing Automation

Send personalized email campaigns at scale.

Email Marketing Consulting

Get the email marketing strategy you need to crush your KPIs.

Email Marketing Audit

Find your way forward by digging into your current email program, customers, and systems.

CRM Consulting and Management

Your CRM might also be your Email Service Provider. Maximize your usage with customized management and strategy.

Email Marketing Operations

Crank out campaigns faster with fewer errors by streamlining your marketing operations.

I'm Emily McGuire

I'm the Owner and Chief Email Marketer of Flourish & Grit: An Intentional Email Marketing Studio.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my kid, reading a book or binging trashy TV.

Team Flourish & Grit

Melinda Linton

Lead Email Developer


Melinda Linton enjoys everything about the work she does.

With experience in digital marketing, social media management, and email marketing she’s learned that there is more than one way to skin a cat in the marketing field.

Melinda likes to make tumblers and DIY home decor and spend time with her husband and 2 girls. She’s a fan of game night and is very competitive so you would want to be on her team.

Cassandra LeRoy

Marketing Assistant

Cassandra enjoys seeing efficiency, organization, and engagement skyrocket due to the work she does.

With experience in administration, digital advertising, and project management, she’s learned to create and implement streamlined systems to achieve whatever goal you set.

Cassandra likes to cook, practice calligraphy, and enjoy the beaches of Central Florida with her family. She’s a fan of live theater and musicals, and may or may not be found singing along in her car!


Not to brag, but brag anyway, I’ve done some things with some pretty cool people.

Take a peek at some of my favorite projects!

Ready to uncover hidden revenue in your email list?

This is for you if you have:

  • RA minimum of two months before your campaigns need to be launched.
  • ROpen to an initial audit of your current email marketing program
  • RA budget of at least $3,500 allocated towards your email marketing.
  • RTime for a quick questionnaire and a thirty minuty chat to determine if we're a good fit.

Fill out the formand we'll be in touch ASAP.

Looking for something

quick and easy?

Catch & Convert Power Session

90-minutes to uncovered email marketing revenue.

One-hour personalized help.

30-minute check-in.

You're not 100% confident about your email marketing skills or program.

You can normally figure these types of things out but this whole email thing has you stumped.

Instead of googling for hours, I'll walk you through your challenges and identify key areas that could use some love so that your email readers convert.

You'll get a private one-on-one session with me.


  • One-hour private consultation with me.
  • Half-hour follow-up consultation 30 days later.
  • Recorded sessions for you to go back and review.
  • Personalized advice and how-to's based on your specific needs and Email Service Provider (i.e. Hubspot, Mailchimp, etc.).

SHOP Digital Tools For TheInbox RevolutionCourses and digital tools for you to start smashing your email marketing goals.